5 Reasons Why Website Maintenance is Important
Now that your business is up and running in the digital world, it does not mean that the work is done. Websites need constant maintenance, especially when talking about custom web development. Maintenance service is definitely a must to keep your website up-to-date and secure. When you ignore your website after development, at some point, the code and the software will become outdated. This will affect the site’s loading time, will cause broken links, and will generate outdated content. The user experience will become sloppy and unpleasant.
We are going to know why website maintenance is important for business, and how website maintenance can be profitable for businesses.
What Is Website Maintenance?
Website maintenance is the action of frequently checking your website for issues and errors, in order to keep it relevant and updated. For a healthy, well-functioning website, we recommend you to perform this action constantly. By doing so, your website is healthy, helps traffic growth, reinforces your SEO (search engine optimization), and is on top of search rankings.
No matter the size of the company, having a well maintained and attractive website is important to provide a positive user experience, engage and retain users, and finally convert them into buyers.
We strongly recommend a regular check-up to monitor the health of your website and to keep your business running effortlessly.
Why Is Website Maintenance Important
A great first step is creating eye candy, user-friendly, responsive website to enter the highly competitive market, but the next essential step is to ensure regular maintenance to keep your business growing.
Let’s explore together the most important reasons for website maintenance:
Security is one of the biggest reasons why any business owner should opt for maintenance. From small to large scale business, maintenance is crucial for keeping your site secure. If you are using a CMS (content management system) like WordPress, you probably know that this is the most targeted platform when it comes to hacking, as they accounted for 90% of all hacked websites in 2018. This doesn’t mean that custom CMS platforms are safe from harm, but an open-source CMS is more accessible. Hackers usually get in by exploiting the weaknesses in the outdated software and security patches.
Old sites are an easier target. Preventing security breaches before they happen is essential. Plugins are the vulnerable point of your website. Having too many or out of date plugins might cause issues, that is why we strongly advise you to make sure that latest bug fixes and security patches are properly installed on your site.
For these reasons we highly suggest to have strong security measures in place, always keep your website up to date with the latest security updates, avoid running on expired security certificates, always update plugins, run health and security check-ups on a regular basis.
#2 SEO ( Search Engine Optimization )
SEO is the cornerstone of a great performing website. Google and other search engines repay websites that are always up to date, publish new, relevant content, and offer a seamless user experience. By maintaining your website, you will improve SEO rankings, boost online traffic, and increase conversion rate. We recommend you to pay attention to six key components of your SEO strategy: targeted keywords in your industry used on your site, dynamic content, mobile responsiveness, page speed, social media engagement, and link building (high-quality external websites that link to yours).
Bottom line is that a well-maintained website will always create a good first impression. We highly recommend installing Google Analytics tool, monitoring your traffic and user behaviour, to identify your top performance pages and pages with high bounce rates. Users leaving certain pages faster than others can be a sign of performance issues, but here stands your opportunity to improve them.
#3 User Experience
Users love fast and snappy websites and they want a positive experience. No one likes to visit a website and find missing pages, broken links, huge loading times, and no useful information. When a website lacks maintenance, their theme and template files may not display accurately on mobile devices and new versions of web browsers.
Dynamic content is another element that users enjoy. Not only will it improve your SEO, but will show people that your business is keeping up with online trends. 84% of people expect brands to create content. Content has the purpose of educating and charming users. In the end, they will convert into buyers. Regular website maintenance will ensure that your website has installed the most current version of the theme and template files, and everything works properly.
#4 Customer Loyalty
Content maintenance will keep your website relevant to existing and potential customers. Happy customers will be excited by your products and services and will happily come back for more. By having good routine website maintenance, you are giving your customers reasons to take actions that in the end, will lead to achieving your business objectives. A way to boost organic traffic is to include a blog in your digital marketing and engagement strategy. We recommend you create fresh content in every blog post and think of a posting schedule on a monthly basis. By doing this, you will let your customers know that you care about them and value their engagement.
#5 Backup Files
One of the primary actions of a website maintenance team is to backup all the files. This can be done in two ways: manual backup or automatic backup. If you are not backing up your files, malware attacks might happen. Imagine having to rebuild your website all over again because you missed this step. For simple, informational websites we recommend a monthly backup. However, if you own a more complex website with dynamic content and images that are changing constantly such as an eCommerce website, then you might consider backing it up more frequently.